Kobe Bryant’s Gay Slur

13 04 2011

Can bashing a community really hurt you?? Ummm yeah! Especially if it’s the LGBT (lesbian, gay, bisexual, transgender) community! Most people don’t realize how strong of a community the LGBT is. Most people don’t realize that these people have a high buying power (double income no children) and that they usually have high degrees and are very successful.

The LGBT community is no longer hiding and they no longer are letting things slide. You insult them, you run the risk that your product/company possibly be boycotted. The LGBT is becoming a lot like PETA. LOL!

But the point of all this is the whole post is to talk about how Kobe Bryant may have treaded into some hot water with LGBT community after being caught saying a gay slur at a referee.

Bryant was caught saying, “F**king faggot” after being issued a technical foul. He was fined by the NBA and released a statement saying:

“The words expressed do not reflect my feelings towards the gay and lesbian communities.”

“What I said last night should not be taken literally”

As for PR in this incident…Kobe Bryant knows better. He is one of the many NBA players who has been through some pretty bad PR crisis situations involving sports. He should be a vetern at this type of stuff and know that anything he says will be in media. Throwing around gay slurs will not help him win over many people who support gays and lesbians.

Well in closing, I loved what TMZ had to say about the whole situation and I actually thought they brought up some good points. One of their best stories by far…Take a look:





Oprah’s Ad Frenzy

10 04 2011

Pr Connections

It will cost advertisers about $1 million dollars to advertise during Oprah Winfrey’s last talk show. The show is expected to be watched by 20 million viewers. So advertisers would really benefit from coughing up the $1 million!

The commercials will only be 30-secs but will watched by millions. This whole situation reminds me of Superbowl commercials where advertisers pay big bucks for ads to appear during the big game.

The situation really doesn’t surprise me. This is OPRAH we are talking about. You know the lady who gets companies to donate gifts for her “Oprah’s Favorite Things“show…Yeah that one!

I mean if I had to look up to any black woman in the journalism field it would definitely be her. Not because she is BLACK, even though she has made huge accomplishments for a minority, but because her PR skills are banging. She gets companies to basically give her products so she can give them away which results in other people to buy them. Not mention she gets the hottest interviews with all the stars…I seriously can’t think of one person Oprah hasn’t interviewed! Like who wouldn’t want to have a partnership with Oprah? Who wouldn’t want to let her help make your company 10x stronger?

Her network is supposedly struggling to get viewers, but for some reason I beg to differ. I don’t have any doubts that PR will save her network from any crisis situation that may present itself. Oprah has kept viewers in tune with her 5 days a week for over a decade. She is very well-known and has been a public figure with an excellent reputation.

Oprah Winfrey is on top and I think the PR & Advertising fields can learn a lot from her and how she operates her companies. She is the epitome of Communications!

Her last show is scheduled to air May 25

source





King James Mom Arrested

8 04 2011

PR Connection

By now we should all know how much I love controversy. Like it’s the coffee to morning, air to my lungs, blood flowing through my veins. In other words…ITS MY LIFE! LOL!

But seriously I take a special interest in crisis PR. I think when people do stupid things, that it truly is job security and reminders I will always have work. So this post is all about the whole issue involving Lebron James’ mother being arrested and how PR comes into play.

Recap…Lebron’s mother, Gloria James, was at the Fountain Bleu  Hotel in Miami with a group of friends. They were leaving to get in the car when the allegedly assault occurred. James was reported to be a little drunk and unruly. She supposedly got upset because the parking attendant was taking to long to bring her car. She ended up slapping him and being arrested.

Of course this all effects Lebron because he how the public knows his mother. And this is not first incident where Ms. James has been in the public eye negatively. Whereas most basketball stars are dealing with ex-wives, baby mothers, or tax invasion. Here is LeBron having to deal with his MOTHER, not girlfriend or baby mama…his mother mis-behaving in the public. The media has been swarming him for statements and trying to figure out how he feels. Being that it’s close to play-offs the last of thing he needs to be worried about. Afterall, shouldn’t the parent be worried about the child’s behavior not vice versa??

As a future PR professional who wants to deal with celebrities, I would highly suggest that Lebron talk with his mother. He needs to make sure she knows how she is tainting his image. Her behavior does affect him and how he is viewed in the public. If her behavior continues to be out of control, get like Dwayne Wade and put a gag order on her. Where she can’t talk about him publicly or really be tied to him as much right now.

Lebron has too many endorsements to lose if his mother keeps it up. Sad part is, in every other case it’s usually the star but in his case it’s his mother causing un-necessary drama.

On a positive note, Lebron did offer the attendant a cash settlement but the attendant refused. So I think who-ever he has handling his business was smart about making that move.

Here is video where Lebron gives very little detail about the situation:





Snooki & Ne-Yo Rolling Stone Cover

17 03 2011

So I’m checking my morning blog for the hottest gossip when I see a post about Ne-Yo getting mad about Snooki’s appearance on Rolling Stone’s cover.

Ne-yo decided to tweet his frustration:

Wow. Snooki is on the cover of Rolling Stone magazine. Really? I quit. (Just kidding, but almost serious….) No disrespect to Snooki, I don’t know her, but damn Rolling Stone? REALLY? REALLY! I guess…..

I feel a rant coming on, but at the sake of sounding like I’m complaining or even hating, Imma chill. I got y’all. New album on the way. I WILL get the respect I deserve in this business or I won’t be in this business. PERIOD. Have a #splendid day twit fam!! I gotta take this opportunity to thank those that recognize what I am regardless of what I do or don’t sell, what a blog hag says I am, etc. Fun is fun, mayhem is entertaining, but COME ON PEOPLE!! There’s gotta be some sort of balance somewhere! Man, GOD bless the biz….

Well I thought that was a bit rude. But I mean I really don’t see the correlation. I thought Rolling Stone had a music demographic. Unless she is planning to break into music I’m lost. But in her defense they have had other people who aren’t music related grace the cover in the past.

I like Snooki and I think it was a great opportunity for her. I think Ne-yo has just been a little hot-headed lately and needs to chill. She is doing her thing and he shouldn’t be hating on a female! I think he is putting himself in a position to lose a lot of fans because of Twitter…as a future PR consultant to the stars I strongly suggest he DELETE his Twitter account.

UPDATE: Snooki responded with:

“Neyo’s mad that I got the cover of rolling stone?”

“Hm you lost a loyal fan,” she tweeted. “What a buzz kill.#sorry.”

I’m glad she didn’t take the quiet role! You have a voice…Use IT!




Happy Birthday to Starbucks!

16 03 2011

So I’m not even a huge coffee lover. I one drink my coffee cold although I don’t like iced coffee…I know its weird. So me and a friend decided to stop by and grab a coffee before our second class. I was surprised to learn that Starbucks was celebrating its 40th birthday!

The manager told me that it was a big deal for the company and that they even released a new logo. It’s simply the inside image of the old logo. Its more clear, precise, and modern. Since Starbucks isn’t a big part of my life I barely noticed the difference and I don’t have a preference. From what others have told me the Siren (as the middle image is called) has just gotten bigger and zoomed in since the first logo in 1971. But I thought it was a good idea to release the new logo during this celebration.

I am glad that Starbucks has managed to stay a float during these rough financial times. Brand loyalty has really worked for them and they are very aware of it! Most everybody I know that drinks coffee on the regular prefers Starbucks over any other brand or company. And since it’s not very budget friendly like the dollar coffee I can get at other places, its truly amazing just how loyal these customers are.

I hope the logo change doesn’t make customers feel detached from its most loved cup of coffee. I hope its accepted well and that customers will remain true and loyal to Starbucks. But then again, if it turns into an utter disaster then I will once again have that feeling of job security! Lol! So either way it goes I’m happy!





Charlie Sheen & Twitter

4 03 2011

PR Connection

I only have about 140 followers on Twitter…mostly friends and random #Teamfollowback. I mean I’m a regular girl…not a big deal. But i must say that I’m a bit jealous that Charlie Sheen got 1 million in just over a day…25 hours and 17 minutes to be exact!! And he is only following 28 people…UGGHHH!! Lol!

But it makes you question…Is high numbers all that Twitter is about? Do you really just want thousands of followers or do you want to really connect and share valuable and helpful information??  I’m confused, because according to Professor Nixon it’s about the latter. But according to my best friend who talked me into getting a Twitter in the first place its about numbers. So which is it?

I guess the answer lies in the each individual person. For me it’s both. I want higher numbers so I have a wider audience to reach when I post valuable and helpful information. I think Twitter is great and I love spending my first morning hours laughing at the tweets that flood my timeline about other people’s mornings.

I think the fact that Charlie Sheen can reach 1 million followers in little over a day shows the power Twitter has. It makes me also think about Kim Kardashian, who gets paid to tweet. Her family has made millions off social media alone. And that’s the real point to ponder…How powerful is Twitter and what could it do for you? your business? your reputation?

I highly doubt I follow Charlie Sheen…I don’t quite know how I feel about him playing the numbers game. It really made me re-think what is my reason for Twitter…to interact or just gain huge numbers and never say anything worth listening to?

p.s. He now holds a world record for getting 1 million followers faster than anyone else…Guess you can make new record categories  too! Lol!

p.p.s.

This not #winning in my category.





Christina Kills National Anthem…Literally!

9 02 2011

PR Connection

Christina Aguilera performed the national anthem at this years Super Bowl. I didn’t watch the game because I was busy waiting tables and serving into the wee hours of the night.

But as always when you miss the game you miss a lot! I woke up and checked my favorite daily blog (Necole Bitchie) to find out Christina messed up the Star Spangled Banner! I was really shocked because she has performed countless times in front of millions of people.

She has grown up in the spotlight and has even won 5 Grammy’s! I couldn’t believe she actually messed up! However, when i watched the video I was surprised that it took me several rewind to find the mistake. She only switched like three words.

But let the media tell it…she changed the whole song. I think people are overlooking the facts she is a great singer, was singing LIVE, and she is HUMAN! I personally don’t think it was as bad the whole Janet Jackson Scandal.

At the end of it all…She can recover from this event. I’m glad she apologized and explained it was nerves getting the best of her. Most of all I’m glad she finished the song and ended it with a bang!