King James Mom Arrested

8 04 2011

PR Connection

By now we should all know how much I love controversy. Like it’s the coffee to morning, air to my lungs, blood flowing through my veins. In other words…ITS MY LIFE! LOL!

But seriously I take a special interest in crisis PR. I think when people do stupid things, that it truly is job security and reminders I will always have work. So this post is all about the whole issue involving Lebron James’ mother being arrested and how PR comes into play.

Recap…Lebron’s mother, Gloria James, was at the Fountain Bleu  Hotel in Miami with a group of friends. They were leaving to get in the car when the allegedly assault occurred. James was reported to be a little drunk and unruly. She supposedly got upset because the parking attendant was taking to long to bring her car. She ended up slapping him and being arrested.

Of course this all effects Lebron because he how the public knows his mother. And this is not first incident where Ms. James has been in the public eye negatively. Whereas most basketball stars are dealing with ex-wives, baby mothers, or tax invasion. Here is LeBron having to deal with his MOTHER, not girlfriend or baby mama…his mother mis-behaving in the public. The media has been swarming him for statements and trying to figure out how he feels. Being that it’s close to play-offs the last of thing he needs to be worried about. Afterall, shouldn’t the parent be worried about the child’s behavior not vice versa??

As a future PR professional who wants to deal with celebrities, I would highly suggest that Lebron talk with his mother. He needs to make sure she knows how she is tainting his image. Her behavior does affect him and how he is viewed in the public. If her behavior continues to be out of control, get like Dwayne Wade and put a gag order on her. Where she can’t talk about him publicly or really be tied to him as much right now.

Lebron has too many endorsements to lose if his mother keeps it up. Sad part is, in every other case it’s usually the star but in his case it’s his mother causing un-necessary drama.

On a positive note, Lebron did offer the attendant a cash settlement but the attendant refused. So I think who-ever he has handling his business was smart about making that move.

Here is video where Lebron gives very little detail about the situation:

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Snooki & Ne-Yo Rolling Stone Cover

17 03 2011

So I’m checking my morning blog for the hottest gossip when I see a post about Ne-Yo getting mad about Snooki’s appearance on Rolling Stone’s cover.

Ne-yo decided to tweet his frustration:

Wow. Snooki is on the cover of Rolling Stone magazine. Really? I quit. (Just kidding, but almost serious….) No disrespect to Snooki, I don’t know her, but damn Rolling Stone? REALLY? REALLY! I guess…..

I feel a rant coming on, but at the sake of sounding like I’m complaining or even hating, Imma chill. I got y’all. New album on the way. I WILL get the respect I deserve in this business or I won’t be in this business. PERIOD. Have a #splendid day twit fam!! I gotta take this opportunity to thank those that recognize what I am regardless of what I do or don’t sell, what a blog hag says I am, etc. Fun is fun, mayhem is entertaining, but COME ON PEOPLE!! There’s gotta be some sort of balance somewhere! Man, GOD bless the biz….

Well I thought that was a bit rude. But I mean I really don’t see the correlation. I thought Rolling Stone had a music demographic. Unless she is planning to break into music I’m lost. But in her defense they have had other people who aren’t music related grace the cover in the past.

I like Snooki and I think it was a great opportunity for her. I think Ne-yo has just been a little hot-headed lately and needs to chill. She is doing her thing and he shouldn’t be hating on a female! I think he is putting himself in a position to lose a lot of fans because of Twitter…as a future PR consultant to the stars I strongly suggest he DELETE his Twitter account.

UPDATE: Snooki responded with:

“Neyo’s mad that I got the cover of rolling stone?”

“Hm you lost a loyal fan,” she tweeted. “What a buzz kill.#sorry.”

I’m glad she didn’t take the quiet role! You have a voice…Use IT!




Happy Birthday to Starbucks!

16 03 2011

So I’m not even a huge coffee lover. I one drink my coffee cold although I don’t like iced coffee…I know its weird. So me and a friend decided to stop by and grab a coffee before our second class. I was surprised to learn that Starbucks was celebrating its 40th birthday!

The manager told me that it was a big deal for the company and that they even released a new logo. It’s simply the inside image of the old logo. Its more clear, precise, and modern. Since Starbucks isn’t a big part of my life I barely noticed the difference and I don’t have a preference. From what others have told me the Siren (as the middle image is called) has just gotten bigger and zoomed in since the first logo in 1971. But I thought it was a good idea to release the new logo during this celebration.

I am glad that Starbucks has managed to stay a float during these rough financial times. Brand loyalty has really worked for them and they are very aware of it! Most everybody I know that drinks coffee on the regular prefers Starbucks over any other brand or company. And since it’s not very budget friendly like the dollar coffee I can get at other places, its truly amazing just how loyal these customers are.

I hope the logo change doesn’t make customers feel detached from its most loved cup of coffee. I hope its accepted well and that customers will remain true and loyal to Starbucks. But then again, if it turns into an utter disaster then I will once again have that feeling of job security! Lol! So either way it goes I’m happy!





Charlie Sheen & Twitter

4 03 2011

PR Connection

I only have about 140 followers on Twitter…mostly friends and random #Teamfollowback. I mean I’m a regular girl…not a big deal. But i must say that I’m a bit jealous that Charlie Sheen got 1 million in just over a day…25 hours and 17 minutes to be exact!! And he is only following 28 people…UGGHHH!! Lol!

But it makes you question…Is high numbers all that Twitter is about? Do you really just want thousands of followers or do you want to really connect and share valuable and helpful information??  I’m confused, because according to Professor Nixon it’s about the latter. But according to my best friend who talked me into getting a Twitter in the first place its about numbers. So which is it?

I guess the answer lies in the each individual person. For me it’s both. I want higher numbers so I have a wider audience to reach when I post valuable and helpful information. I think Twitter is great and I love spending my first morning hours laughing at the tweets that flood my timeline about other people’s mornings.

I think the fact that Charlie Sheen can reach 1 million followers in little over a day shows the power Twitter has. It makes me also think about Kim Kardashian, who gets paid to tweet. Her family has made millions off social media alone. And that’s the real point to ponder…How powerful is Twitter and what could it do for you? your business? your reputation?

I highly doubt I follow Charlie Sheen…I don’t quite know how I feel about him playing the numbers game. It really made me re-think what is my reason for Twitter…to interact or just gain huge numbers and never say anything worth listening to?

p.s. He now holds a world record for getting 1 million followers faster than anyone else…Guess you can make new record categories  too! Lol!

p.p.s.

This not #winning in my category.





Like two Peas in a Podcast

28 02 2011

TOW #8…Podcasts

Podcasts are sometimes viewed as outdated, but I’ve been using them more than ever lately. Podcasts are usually episodes of digitally recorded media files. In simpler terms it’s almost like a radio show on the internet but without the songs. Podcasts can be used for a variety of things. Here at Florida Southern the communication department uses them to air the Southern Sports Network (SSN). I also know many professors who use them to lecture.

With the SSN it’s very easy and simple for them to create their podcasts. I have sat and watched them record and edit everything so that it the podcast flowed smoothly. They usually talk about FSC sports but sometimes they will comment on other issues going in sports and relate them back to our campus.

I think podcasts work for sports because it give you that retro aspect. I don’t know nobody who is heavily involved in the sports arena who doesn’t listen to commentary of sports. I mean if it wasn’t an important part of sports we wouldn’t even have them. I love how you have to talk for other people’s eyes as well. But back in the day before TV that’s how fans stayed on top of sports. So I think it really works for the SSN.

I like podcasts even though I have to really concentrate to listen to really long one. But I’m a person who learns by hearing and they help me to really process everything.





1, 2, 3, Foursquare

20 02 2011

TOW #7…Foursquare…Ummm what is this??

I remember making up random rules while playing foursquare at recess as a kid. I would make up anything that would give me an advantage over the other players. Some would call it cheating but I call it a creative win! Well the topic of this post is not about the Foursquare you played on the playground as a child. But it is a creative win!

Foursquare is like a check-in service. It allows you to check in to places and explore things around you. You can do it with friends or by yourself and you even earn badges for what you find. It’s simple, free and all you need is your cell phone, Foursquare, and a desire to find out more!

I think this is creative because you can share your location with others, have fun with friends and get great deals on places all over your local area by simply checking in. I mean like who thought of this?? Companies can actually send you coupons and other deals for checking in or visiting their business. The more you do it the more you badges and deals you get. Win right?

However, as with any other creative new invention there is a downside. Not only could this be dangerous it’s also a little scary. This information you are sharing with your friends and the world could potentially put you in the center of harm. What if you had a bad break-up and your spouse follows you on Foursquare. So they see where you are and when you are there. What if they flip out and decide to hurt you? They now know exactly how to find you! And with so much technology and identity theft these days they could even make a bogus profile to get more information.

I guess this is just a reminder that you MUST be careful of what you put out on the internet. Parents should take special interests to help their kids protect themselves on the web by setting up privacy settings and establishing rules to follow. Adults should also be aware of the same dangers. Foursquare maybe fun but realize that people today are crazy and the internet is a playground for them to prey. You never know who is behind the screen & keyboard.

I think Foursquare like all other social media sites have ups and downs. I strongly advise people to be careful about what information is out there about you. Don’t become so social-media addicted that you can’t see the dangers in having fun. Know the risks and protect yourself.

Photo Credits:

top:screen shot video by: Vaughn Hannon

middle: creative commons by dpstyles

right:Creative Commons By: lukasch





Friends…How many of Us Have them??

16 02 2011

TOW #6…Listen To podcast (Social Media Friend or Foe)

For this week’s Topic of the Week we had to listen to a podcast. The podcast was actually interesting once I really got over the fact that this weeks topic wasn’t as juicy as I hoped it be. HOWEVER, I really learned a few things from the podcast…It touched a lot of concerns I had about social media.

 What did I learn…

I learned that social media can make you or break you. I liked how it talked about the three biggest social media outlets I use; Facebook, Twitter & blogging. I learned that social media is all about building and maintaining relationships. Whether those relationships are on a personal or professional level, building and maintaining them is the purpose of being involved.

I was aware that social media can play a huge role in your success as a professional. I also know that your personal life in social media can affect your professional world of social media. So when Regan started talking about how companies can build and maintain employee relationships I took notes.

 He talked about how employees may not really talk about certain things to their supervisors who in respond have nothing to say to the CEO’s and other higher ups. So basically these people don’t know whats going on at the bottom and vice versa. Therefore when something like a major change happens the two could really be totally disconnected even though they all work for the same company. So Regan suggests creating internal blogs where everybody can discuss issues and give ideas.

This idea would really make the open door policy seem more open because most employees are not going to feel comfortable without something like this in place. It made me think about the show Undercover Boss. If an internal blog was in place for some of those companies, we wouldn’t need the people higher up to pose as employees.

Here is an episode just in case you’ve never seen one: